About Us
Fikrah HR
Fikrah is your hands on, real world, human resources support function. From small projects to data technology transformations, Fikrah can support you through it all.
Policy & procedure audits, employee onboarding, processes, UAE labour law, HR management training and support for disciplinary procedures, recruitment skills, labour law.
Sarah Brooks MCIPD
Sarah is the founder of Fikrah HR, a UAE-based HR consultancy.
With over 20 years of experience in operational Human Resources, Sarah was named one of the top 101 global HR minds in the hotel industry at the World HR Congress in 2019 and 2020.
Sarah has advised a number of local and international organisations, such as Maximus Gulf, Landmark Hospitality, First Group, Accor Group, Wyndham Hotel Group.
Sarah specialises in overseeing the full employee life-cycle, including recruitment, defining job descriptions, onboarding, policies and procedures, performance management and employee engagement.